Description:
Legrand | Ortronics, an entity of Legrand in North America, has an opportunity available for a Digital Marketing Coordinator in their New London, CT office.
This high growth potential position supports the Corporate Director of Marketing Communications and the Divisional Marketing Team in managing the development of Legrand digital content.
This individual will help identify and support digital marketing programs to drive website traffic, leads and sales for the division. This individual will also be counted on to analyze digital marketing efforts, identify opportunities for improvement and measure the effectiveness of site usability, content and online marketing vehicles. The successful candidate will need to keep up with the current evolution of online technology, have strong analytical skills, and have a drive for improvement to the business.
Legrand, North America (www.legrandna.com), one of Legrand S.A's largest subsidiaries is known for product innovation and world-class service and is fast becoming the premier choice for electrical and network infrastructure products, systems and solutions. The company's core businesses include Legrand/Pass & Seymour, Legrand/Wiremold, Legrand/Cablofil, Legrand/Ortronics, Watt Stopper and Legrand/Home Systems. With sales of approximately $730 million in 2009, Legrand in North America employs 1,800 employees across the United States and Canada and is headquartered in West Hartford, Connecticut.
Legrand, North America is a subsidiary of Legrand S.A., a French company listed on the CAC 40 (www.legrandelectric.com) Legrand is the global specialist in products and systems for electrical installations and information networks. Its comprehensive offering of solutions for use in commercial, industrial and residential markets makes it a benchmark for suppliers worldwide. Innovation for a steady flow of new products with high added value is a prime vector for growth. Backed by sound business and financial structures, Legrand is actively expanding its presence in fast-growing geographical zones and market segments that include lighting controls, energy savings and home automation, through a sustained stream of targeted, self-financed acquisitions and other initiatives. In 2009 Legrand employed 33,000 people around the globe and reported sales of ?3.5 billion, including 25% in emerging markets. The company is listed on the Euro List market of Euro Next Paris and is a component stock of indexes including the SBF120, FTSE4Good and MSCI World (ISIN code FR0010307819).
Tasks:
-Collaborates with marketing teams and creative agencies to develop and execute digital launches in the internet
-Collaborates with marketing teams to plan and execute traffic driving initiatives (email marketing, display banner advertising, search engine marketing)
-Responsible for daily oversight of regular updates to the Legrand site ensuring a best-in-class experience for site users
-Develops, writes and edits a variety of online marketing messages and communication pieces
-Manage reporting tools and oversee data analysis and conclusion/insight development
Minimum Requirements:
Qualifications:
-Bachelor's degree in Marketing, journalism or communications required.
-Proficient in MS office programs (Outlook, Word, Excel, Powerpoint)
-Working knowledge of Web site Analytics and Web site Conversion Metrics (CPM, CTR, CPC, CPL)
-Excellent communication and presentation skills required
-Must have strong time and project management skills with the ability to juggle multiple priorities
-A self starter, with the ability to thrive within a fast paced, dynamic environment
-Must be highly organized, with a keen attention to detail
-Must be able to work effectively across funtional groups
-Must have strong analytical skills to effectively assess and communicate metrics and impact of digital initiatives
-Has a passion for digital media and devices, considers self an "early adopter" of digital trends